Viejo Strong
DELIVERABLES: BRAND NAME CREATION + BRAND CONCEPT AND LAUNCH + VISUAL IDENTITY DESIGN + MASTERS ATHLETE MOVEMENT CREATION + PRODUCT DESIGN
Building a brand for older athletes.
Dad strength. You know that strength that dad’s seem to have still? Yeah, that’s what Viejo Strong was imagined for.
Imagined by Mario and his brother in law Michael, Viejo Strong was a brand to celebrate and encourage older athletes that still found a way to get and remain strong, outperform their younger compatriots, and represent the grey beards when they did.
Viejo Strong became a worldwide movement for older athletes to share their journey’s of becoming older, wiser, stronger, faster, everyday.
