Shakas & Snatches
DELIVERABLES: BRAND STRATEGY + BRAND IDENTITY + BRAND NAME CREATION + SOCIAL MEDIA MARKETING STRATEGY + CLOTHING DESIGN + EVENT CREATION AND LAUNCHING + MOVEMENT INSPIRING + GOODWILL AMBASSADOR DEVELOPMENT
Creating a brand to unite all fitness enthusiasts in Hawaii.
That’s what we accomplished with Shakas and Snatches from 2013-2020. We set out to birth a brand born from the CrissFit community in Hawaii that drew everyone together to unite under the banner of fitness and excruciating agony…
Throughout the span of the 7 years we operated Shakas, we established ourselves as the Hawaii fitness brand. Our lighthearted banner of fun and aloha made it easy for people to come together and build community across all the islands. We culminated our brand with a Hawaii-wide (pre-pandemic) State CrossFit championship that brought together teams from every island with a CrossFit box, to descend on O’ahu’s North Shore.
We even made a proposal video that went viral. Fun times.
