Working with a champion.
DELIVERABLES: VISUAL IDENTITY SYSTEM
Crafting a champion worthy brand for Conor McGregor
Working with celebrities is always interesting, especially when you know they can beat you up!
The Challenge
Time was of the essence for this project, Conor McGregor was fighting Floyd Mayweather very soon. The team realized they needed branding for McGregor Sports and Entertainment ASAP.
The Solution
We pushed into Conor McGregor’s heritage and tapped into a symbol that was iconic and personal for him. That, coupled with a few all nighters and the logo was live on television within the week!
